Ultimate Wealth

Search engine optimisation or optimization (with a ‘z’ or is that
‘zee’ if your from across ‘the pond’) techniques are constantly
evolving. This evolution is in response to the evolution of
search engines such as Google, Yahoo and MSN. Google in
particular has come to be seen as the most sophisticated and
advanced search engine as it is armed with an array of anti-spam
technology.

Google’s increasing use of anti-spam features has meant that
optimising websites for Google has become much harder and it’s
now not just a case of opening your websites source files in
notepad, adding some keywords into your various HTML tags,
uploading your files and waiting for the results. In fact in my
opinion and I’m sure others will agree with me, this type of
optimisation, commonly referred to as onpage optimisation will
only ever be 20% effective at achieving rankings for any keywords
which are even mildly competitive. Those of us who aced maths in
school will know this leaves us with 80% unaccounted for.

This 80% corresponds to offpage optimization. Offpage
optimization is all to do with the amount of links pointing to
your site and its pages, the actual linking text (anchor text) of
these links and the quality of the pages which the links are on.
Offpage optimisation is now for sure the overwhelmingly
dominating factor which decides where a site will rank in Google.
That then is what I mean by the 80/20 rule, I’m not talking about
the pareto rule which means that in anything a few (20 percent)
are vital and many (80 percent) are trivial, I’m not sure that
applies to SEO.

What is the logic behind this then, why does Google give so much
‘weight’ (80%) to offpage optimization efforts and so little
(20%) to onpage optimisation. Well simply put it is all about the
quality of their results. Whereas onpage optimisation is
completely controlled by the webmaster and can thus be abused by
an unscrupulous one, offpage optimisation is something that is
not controlled by anyone as such by rather by other webmasters,
websites and indeed the Internet in general. This means that it
is much harder to conduct any underhanded or spammy offpage
optimisation methods in the hope of gaining an unfair advantage
for a website in the Google SERPS (Search Engine Result Pages),
this does not mean it is impossible though.

Let’s elaborate for a paragraph or two just why offpage elements
such as incoming links are deemed by Google to be such a good
measure of relevancy, thus making offpage optimisation the most
effective method of optimisation by far. Take the anchor text of
incoming links for instance, if Google sees a link from SITE A to
SITE B with the actual linking text being the words ‘data
recovery london’, then SITE B has just become more relavent and
thus more likely to appear higher in the rankings when someone
searches for ‘data recovery london’. SITE B has no control over
SITE A (in most cases.) and Google knows this. Google can then
look at the link text and say to itself, why would SITE A link to
SITE B with the specific words ‘data recovery london’ if SITE B
wasn’t ‘about’ ‘data recovery london’, there is no answer so
Google must deem SITE B to be ‘about’ ‘data recovery london’.

I said ‘in most cases’ above because often webmasters have
multiple sites and would crosslink them with keyword rich anchor
text, but there is only so many sites and crosslinks any
webmaster can manage, again Google knows this and so as the
number of backlinks and occurrences of keyword rich anchor text
grows (and with that grows the unlikelihood of anything unnatural
like crosslinking going on) so to does the relevancy of the site
which all the backlinks point to. Imagine hundreds or thousands
of sites all linking to a website X with variations of ‘data
recovery london’ type phrases as the linking text, well then
Google can be pretty dam sure that website X is ‘about’ ‘data
recovery london’ and feel confident about returning it in the top
10 results. This is why they place so much importance (80%) on
offpage ranking factors such as links; they are simply the most
reliable way of checking what a site is about and indeed how well
it covers what it is about. This reliance on hard to cheat
offpage factors is what produces the quality search results we
all know, love and use everyday.

The moral of the story from an SEO point of view then is to spend
less time on those little website tweaks which you think might
make a big difference (but won’t) and work hard on what really
counts, what really counts is how the web ’sees’ your website,
the more quality (keyword rich) incoming links your website has
the better the webs ‘view’ will be and therefore the better
Google’s view of your website will be. What Google thinks of your
website is very important, as they ‘look after’ websites which
they like.

Article by David Callan. David is the leading search engine
consultant with AKA Marketing.com’s Search Engine Optimisation
team. AKA Marketing.com provide full SEO services as well as
telephone based consulting for those preferring the DIY approach.

If used properly, it can generate a very large and healthy
income for you. However if you are not using it correctly
and just maximizing the income you squeeze from it, you are
actually leaving a lot of money on the table, something all
people hate doing. How you can start earning money with
Adsense can be done quickly and easily. You will be amazed
at the results you get in such a short period of time.

Start by writing some quality content articles which are
also keyword optimized. There are a lot of people given the
gift of being good with words, writing comes easy for them.
Why not make it work in such a way that you will be earning
some extra cash in the process.

There are actually three steps to keep in mind before you
begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or
phrase. Select the ones which you think has more people
clicking through. This is actually a keyword selector and
suggestion tool that some sites are offering to those who
are just their Adsense business.

Writing articles. Start writing original content with
keywords from the topics that you have achieved in your
search. Take note that search engines are taking pride in
the quality of their articles and what you will be writing
should keep up with their demands.

Quality content site. Build a quality content site
incorporated with Adsense ads that is targeting the subject
and keywords of your articles and websites. This is where
all that you’ve done initially will go to and this is also
where they will prove their worth to you.

The proper positioning of your ads should be done with
care. Try to position your ads where surfers are most
likely to click on them. According to research, the one
place that surfers look first when they visit a certain
site is the top left. The reason behind this is not known.
Maybe it is because some of the most useful search engine
results are at the top of all other rankings. So visitors
tend to look in that same place when browsing through other
sites.

Some of those who are just starting at this business may
think they are doing pretty well already and thinking that
their clickthrough rates and CPM figures are quite healthy.
However, there are more techniques and styles to generate
more clicks to double your earnings. By knowing these
techniques and working them to your advantage, you will
realize that you will be getting three times more than
other people who have been previously doing what they are
doing.

Finally, Adsense has some excellent tracking statistics
that allow webmasters and publishers to track their results
across a number of sites on a site by site, page by page,
or any other basis you wanted. You should be aware of this
capability and make the most of it because it is one
powerful tool that will help you find out which ads are
performing best. This way, you can fine tune your Adsense
ads and focus more on the ones being visited the most
rather than those that are being ignored.

Another thing you should know. Banners and skyscrapers are
dead. Ask the experts. Surfers universally ignore these
kinds of ad formats. The reason behind this is that they
are recognized as an advert and adverts are rarely of any
interest that’s why people ignore them.

To really start making money with Adsense, you should have
a definite focus on what you want to achieve and how you
will go about achieving this. As with any other kind of
business venture, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have
finished accomplishing them. Spare some time, even an hour,
making adjustments to the Adsense ads on your sites to
quickly trigger your Adsense income.

About the Author:

Joshua Spaulding is an Author providing average people with
an apportunity to Make Money Online through his website at
http://makemoneyonline.josh4info.com Joshua also owns a
Quality Article Directory at http://www.articlesalley.com
with Thousands of quality articles for webmasters to
publish.

Instead of writing text, some bloggers choose to make their
blogs more audio friendly by using spoken word entries,
this is called audio blogging.

Basically a blog contains the following features:

Title – This allows you to label your post.
Body – This is the content of your post.
Trackback – Other sites can be linked back to your blog.
Permanent Link – Every article that you write has a URL.
Comments – This allow readers to post comments on your blog.

One of the advantages of blogging is that it is made of
only a few templates, unlike other websites that are made
up of numerous individual pages. This makes it easier for
blog users to create new pages, because it already has a
fixed setting that includes: slots for title, body of the
post, category, etc.

This is especially useful for first time users, since they
can start blogging right away. They can choose from a
number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a
member of a blogging website of their choice. Once they’ve
become members, they automatically become a part of that
particular blogging community. They can browse through
other bloggers pages and link them back to their own blogs.
They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a
lot of blogs that follow a theme such as: sports, politics,
philosophy, social commentary, etc. These blogs espouse on
their specific themes. This way blogging becomes a medium
in which people can share their knowledge and opinions
about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise.
Some authors advertise their books on their blogs, while
other bloggers use their blogs to shed light to currents
issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part.
Professors use blogging to document the lessons that they
have discussed and taught, this way students who have
missed classes can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting
their businesses on their blogs, with millions and millions
of people logging onto the net everyday, blogging has
become a lucrative move. Some bloggers who run online
businesses promote their merchandise online, while others
profit through advertisement.

The most popular blog type, by far, is the one that takes
the form of a personal journal. This is the kind that is
usually used by first time bloggers. Individuals who want
to document the daily struggle of their everyday lives,
poems, rants, and opinions find that blogging offers them a
medium in which to express themselves.

Bloggers usually communicate within themselves. This is one
of the appeals of blogging. It creates a community of
people sharing their ideas, thoughts and comments with each
other.

Blogs varying in topics, themes and set-ups can be found in
blog directories. First time users who want to get an idea
of what the blogging world is all about can browse through
a number of blogs using these directories. This way they’d
get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for
the term WebLog. There are no rules when it comes to
blogging. Bloggers have the freedom to express themselves
how ever way they want and the best thing about blogging is
that most blogging sites are free.

There are numerous blogging websites to choose from on the
net giving first time users the option to join a blogging
community that appeals to their interests.

Just search any blogging directory and you’ll get a listing
of a lot of blogging sites that are available on the net.
It’s easy to search a blogging directory, because it is
organized according to category. This way you can get
exactly what you are after. Blogging is really for
everyone, it is fun, simple and easy.

About the Author:

Joshua Spaulding is an Author providing everyday people the
chance to profit from the internet at
http://makemoneyonline.josh4info.com Joshua also owns and
operates a Quality Article Directory where Authors may post
their Articles for inclusion in Ezines and on other
websites at http://www.articlesalley.com