Know a few things about your niche? Looking for a
cost-effective way to get your name, business, products,
and services out to fresh prospects and a wider (yet more
targeted) audience?

Consider the humble article for content.

Articles are everywhere, yet annoy no one. They’re
promotional, yet don’t reek of in-your-face advertising.
The best ones are easy to read, deliver valuable
information, and entertain as well as inform.

Marketing experts hail articles as one of the prime lead
generation tools for small business owners limited by time,
budgets, and resources.

This workhorse of a content vehicle:

1. BUILDS YOUR EXPERT REPUTATION. People see you as
important because you’re out there. You’re viewed as the
go-to guru in your field. And you’ve got a leg up on the
non-published competition because of it.

2. INVITES TARGETED TRAFFIC. Your article isn’t a cold call
or a sales pitch. It’s a low-risk, low-cost portal for
those who read your articles to visit your site, learn more
about your offerings, and ultimately, do business with you.

3. INCREASES INCOMING LINKS. Article marketing gives
publishers and professionals in your industry an easy way
to recommend you as a resource to their audience and
clients. (More exposure, leads, and opportunities!)

4. PRE-QUALIFIES YOUR PROSPECTS. This is a great way to
educate your audience. If readers connect with what you’re
saying - your style, opinions, voice, vision, philosophies,
knowledge, etc. - they’re more likely to want to work with
you when they’re ready to move forward.

5. DELIVERS DIGNITY-RICH VALUE. Instead of feeling like
they’re being sold to, your audience gets what they want to
know when they want to know it. They’re grateful to you for
sharing your niche information. They get to know, like, and
trust you.

6. LEVERAGES YOUR TIME, KNOW-HOW, AND EXPERTISE. One online
article can reach hundreds, thousands, even hundreds of
thousands of prospects. And since it’s online, it can
attract new readers year after year. What’s more, you can
use these articles in your other marketing efforts - in
emails to inquirers and current clients, on postcards, and
as printouts at networking and speaking events, for example.

7. BOOSTS YOUR BUSINESS AND BOTTOM LINE! Online articles
with exceptional resource boxes are organic, keyword-loaded
traffic magnets that win the hearts of prospects and search
engines alike!

Next time you have an hour or so to work on your business,
why not give article marketing a whirl?

Jot down a few bullet points around a process. Answer a
frequently-asked question in your area of expertise.
Provide a how-to, share a case study, or launch a
myth-busting rant.

Then submit your article to a online distribution service,
industry publications, relevant media outlets, or all of
the above. Post it on your website, send it to your current
clients, and put it in your marketing arsenal for unlimited
use.

That’s the humble article, at your service. This could be
the beginning of a beautiful, profitable friendship!

About the Author:

(c) 2007 Epiphanies, Inc. As the “Content Lovers” of
Epiphanies Inc., Lani & Allen Voivod help budding
entrepreneurs and small biz dynamos “A-Ha Themselves” in
fun and profitable ways. For FREE articles, marketing tips,
and content strategies designed to fire up your passion and
profit-ize your niche, sign up for their “Inciter” ezine at
http://www.epiphaniesinc.com

[tags]article marketing, content[/tags]

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When it comes to maximising the income potential of your
website, it is likely you are leaving a lot of money lying
on the table and the worst thing is, you may not even know
it.

There are many ways that you can make sure that your
website or affiliate blog is earning as much as it possibly can for the
amount of traffic that you are sending.

One way that I have found and a very easy method at that is
to join affiliate networks. These networks basically bring
together the best advertising offers to affiliate that are
prepared to promote them.

If you can copy and paste then you can avail of an
affiliate networks’ services. Some affiliate networks do
require you to sign up for each advertisers affiliate
program before getting started. The best affiliate networks
will have you up and earning in a matter of minutes. I
don’t know about you but my time is precious so a straight
forward copy and paste will do me anytime. Continue Reading »

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Search Engine Marketing and why do I need it? Why
do so many forum groups say it’s important? These are just
a sample of the numerous questions that we are asked
on a weekly basis from new clients, may of whom have very
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As SEO consultants, and may I say it experts in our field,

What is SEO? What exactly is Search Engine Marketing? Why
do so many people say it’s so important? These are just
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As Search Engine Marketing and SEO Consultants, and
providers of advanced web design, you’d think we’d have a
clear answer to these questions. Continue Reading »

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