Many businesses love to implement website conversion
strategies to convert their visitors into buyers. This is
the main purpose why we build businesses online. However,
it takes a lot of patience and understanding to properly
implement these strategies, because it takes time for the
results to show.
You have to test these strategies and see if they work well
for your site for a period of time. Let’s say you’d like to
test it for a month. Calculate the visitors coming in for
that month, divide it by the number of buyers and multiply
the result by 100 to get the percentage. Once you have the
answer, compare it to the month before you implemented this
strategy. If the conversions has increased, it means that
these strategies work well for your site.
Some of the website conversion strategies you can implement
are:
1. Your Web Copy
The skill of persuasive copywriting is very much used in
sales advertisements and product promotions. In your web
copy, prove and show to your customers that you can meet
their expectations, needs and standards. Eliminate all
their doubts make them beg to buy your product. Assure them
with promises, testimonials and guarantees to prove that
your product is worth buying.
2. Visuals
Product image has been known to increase conversions as
much as 300%! The reason why product image is so important
is because it makes the consumer visualize having owned the
product in their mind. They will then picture for
themselves how this product will help them in reality.
If you’re selling a physical product, make it look
professional by taking a picture of it with a white
background. If you’re selling a digital product, create an
e-cover for it.
3. Website Design
In case of website designs, the more neat and professional
looking, the better. Professional websites have been known
to play a part in in making the customer trust the website.
It is extremely rare to see people wanting to buy a product
from a site that looks like it has been designed by an 8
year old kid.
4. Reviews & Testimonials
Positive product reviews and testimonials can make your
potential customers clear all of their doubts and really
make them consider buying the product. Customers look for
testimonials because it makes them feel “safe” knowing that
other people have tried the product and have experienced no
dissatisfaction from it.
To obtain testimonials, ask the customers who have bought
the product to give a testimonial. You can provide them
with a gift if they are able to provide you with one. In
this way, to get that gift, they are able to provide you
with a great testimonial.
5. Promote Your Newsletter
People do not normally buy a product at first glance. They
need time to think about a purchase decision, but after a
couple of days, they might still be able to remember your
site, but they do not consider your product anymore.
Frustratingly, how do you tackle this problem?
What you should do is to promote your newsletter to get
more subscribers. give them a follow up about your product
and input testimonials into the newsletter as well. Remind
them about how great the product is and the people that
have benefited from it. create a link back to your site and
encourage them to make the purchase decision.
These five website conversion strategies are easy to
understand, but it takes quite a lot of work and patience
to implement them. Although these strategies may take up a
lot of your time, the end result is very much worth your
hard work.
About the Author:
Jo Han Mok is the author of the #1 international business
bestseller, The E-Code. Unlock the code for unlimited
online profits for yourself by visiting his website today
at: http://www.SuperFastProfit.com
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