In fact, the technique works so well that many of them
don’t want you to discover how they get those thousands of
website visitors and make so many sales on virtual “auto-
pilot.”

Their method?

Creating tightly focused articles other people publish in
their ezines (online magazines and email newsletters) and
post on their websites. This method rates so powerful that
some even call it “the web’s best kept traffic secret.”
 
Now, you may ask, “Why would an ezine publisher or website
owner publish my articles for their subscribers?”

The answer: Content!

Over a 100,000 ezines and newsletters operate on the web
(along with millions of websites) covering everything from
pets and cooking to investments and real estate. Many of
them need tightly focused content and they simply can’t
produce all of it themselves.

Look at it this way… it’s the same reason newspapers use
the Associated Press. Individual newspapers often can’t
afford staff writers to cover every story, so they accept
articles from outside their organization.

You can do the exact same thing for various ezines and
websites catering to your niche audience!

You can get valuable publicity — exposure you often
couldn’t even pay for if you wanted to — by providing
valuable, content-rich articles in exchange for a byline
and a link to your website (called a “resource box”)!

The following represent only a few of the enormous benefits
of writing and distributing simple articles online:

** Attain “Expert” Status **

Let’s face it! In the eyes of virtually everyone who reads
your articles you rank as the “expert” on the subject.

Just look at people who write newspaper columns. You
may disagree with their viewpoints, but they still have an
elevated status in your mind compared to the “average Joe”
off the street.

** Pre-sell Website Visitors **

If your article appeals to a niche audience hungry for more
information on a very focused subject, you actually pre-
sell them better than any sales pitch. In their minds,
you’ve already delivered content they really want so when
they click over to your site you already have a
“reputation” in their minds.

** Traffic Lasts Longer **

Even though the Internet changes very quickly, webmasters
are usually very slow to remove content from their sites.
Once you get an article posted on another person’s website,
you have an excellent chance of that article staying there
for weeks, months, even years.

** Increase Links To Your Site **

In a recent search I found just a dozen of my articles
posted on over 813 different websites! Not only do those
postings bring me traffic, but they also help my search
engine positioning because of my increased “Link
Popularity.”

** Builds Your Affiliate Base **

Fact: Affiliates always take the path of least resistance.

If you provide excellent articles they can easily post on
their sites or copy and paste into their ezines, your
affiliates will promote you more often and more effectively
compared to those who don’t give them tools.

Plus, as you make more sales and publish articles, other
people will see you providing excellent tools and will want
to sign up as your affiliate so they can use them too!

** Build a Huge “Opt-In” Email List **

You can use articles to build up a huge list of subscribers
by simply compiling several articles into a series and
delivering them at preset intervals.

Often called a “mini-course,” this technique allows you not
only to prove to your subscribers that you deliver great
information, but enables you to capture their name and
email adress so you can send them articles and special
offers in the future (with their permission).

** Requires No Special Skills **

People often think they need to be a “writer” in order to
publish articles, but that’s not true!

FACT: If you have a passion for a subject and can talk and
explain things like you would to a friend over a cup of
coffee, you can write articles people will love to read.

So if you operate a website selling virtually any type of
product or service (whether your own or as an affiliate),
publishing and promoting with articles should rank high on
your list of traffic generation strategies.

No other method of generating targeted traffic to your
website provides the quality, quantity and steadiness of
traffic in such a simple, straightforward, and cost-
effective manner.

—-

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, “Turn Words Into Traffic,”
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!
Click=> Read More 

You are not writing articles to be graded on like a college
exam, you are looking to learn to implement an article
submission strategy to start creating profits online.
Here are 7 steps to get you started article marketing:

Select your target market category,  choose a topic, create
your title, and write your article content, and an
effective resource box with anchor or text links to your
website

Provide good quality, highly relevant content and you’ll be
helping the search engines, and in turn, you’ll gain
legitimate back links, your readers will be able to easily
find you, and you’ll be able to maintain a long term
presence online.

Create a call to action in your article that will encourage
article readers to click on the link in your bio or
resource box that will take them to your desired web page

Create separate web pages for each key word phrase and
optimize that page for that specific keyword – use a
content or squeeze page with an autoresponder opt in form.

Submit all your articles to a short list (5-6) of high
ranked (PR 5-7) article directory sites to get immediate
indexing by search engines. I recommend doing this step
daily, or at least weekly. Remember search engines like to
see regular updating.

Submit selected articles to a long list of 100 -150 (PR 2-5)
article directory sites to generate back links over a
period of time. I recommend doing this at least monthly

Test various approaches and directories and carefully
document what you do and the results you get. Learn to use
your autoresponder to track your results by creating
separate web forms for each of your traffic sources or
article directories.

Do you want to learn more about how I do it?  I have just
completed my brand new e-book, a guide to creating profits
online successfully – “How to Breathe Life into Your On-
Line Business”

- Download it here – Free: http://www.hanesenterprises.com/art-of-creating-profits-online.html

Learn How Article Marketing Starts You Creating Profits
Online.

Are you just getting started online, or
trying to jump start your sagging profits online again?

http://www.hanesenterprises.com/Special-Offers/
 Discover the Art of Creating Profits OnLine
with Article Submission Strategy. Leo Hanes has been
writing and publishing over 100 articles and four books, as
a full time internet marketer primarily focused on the core
principles of creating profits online.

1) who will I sell it to?
2) Do these people really want, and need it?
3) How large is the market?
4) How will I reach these people and get them to buy?
5) Is anyone else selling a similar product, service or book?
6) What makes my product and strategies different?
7) Can I supply the product at a price the customer will pay, and still make a profit for myself?
How much time, effort and money will I have to invest in order to reach my profit goals?
9) Do I have the resources, and the stamina to carry this idea thru to success?
Once you’ve answered these advertising questions–completed this bit of basic product analysis and market research–then you can start planning exactly how you intend to sell it, and map out your advertising strategy from there. You’ll find success in selling effort, much easier, and much more profitable, if you honestly and objectively answer these “check list” questions before you begin. It’s absolutely imperative that you analyze the product, and profile your prospective customer–the sale ability of your product, and the demand for such a product by the people you want to buy. One other thing, don’t ever overlook or “poo pah” your real and/or imagined competition.

When people neglect to analyze the product, and answer the basic research questions, they’re almost certainly doomed to failure. These are precisely the reasons for failure amongst people who attempt to start a mail order business. We literally get tons of mail order offers for products that are losers; and even offers from people trying to sell us our own material and/or related items which we can buy at wholesale prices.

When Sears & Roebuck send out a new catalog or sales circular, do you “really” think they send one to Montgomery Ward? Another thing, this “we’re all friends and in the same business, so you buy from me and I’ll buy from you” philosophy may keep you busy and you mailbox full, but it’ll never results in profits on your P&L sheet. Advertise in the media that reaches your buyers, and send your direct mail materials to people likely to but–not sellers. Remember, your first task is to determine who your most likely customers are, and then design your advertising campaign to reach those specific people. Generally, you wouldn’t try to sell pantyhose with an ad in a care magazine, or socket wrenches with an ad in a magazine for bride-to-be.

In other words, design your advertisements to appeal to “your kind of customer,”–send $5 for our report on HOW TO WRITE ORDER PULLING ADS–and then, place these advertisements in the publications these people buy and read. If you’re selling gift items, crafts and other merchandise, advertise in those kinds of publications–general merchandise catalogs catering to that kind of buyer. If you want to recruit sales people, dealers and distributors, place your ads in publications reaching people looking for these kinds of opportunities.

I don’t recommend that you begin, or attempt to launch your business via direct mail, but when the time comes for you to expand into direct mail, be discriminate–select mailing lists for your type of customer. Do-it yourselfers for shop tools, cosmetics buyers for jewelry and self adornment merchandise, how-to-book buyers for your crafts, hobbies and self-improvement books, opportunity seekers for business start-up manuals, and proven advertisers for your publications. So, when you read in a business success article that you should place your ad in publications carrying similar ads–the advice given is “place your ads in publications reaching your kind of buyer.” Just because it’s a publication reaching mail order people and you’re selling imported gift items by mail, doesn’t mean your ad will pull from exposure in that publication. Always add one more answer: Does it reach a large number of the type of buyers I’m selling to?

Definitely, this is where many mail order entrepreneurs go wrong, and very definitely, this is the fallacy of advertising in the M/O ad sheets. Analyzing the type of people a publication reaches; and the loyalty as well as true interest of a publication’s readers; and then determining whether or no they’ll respond to your ad, is easy if you will just ask yourself a few common sense questions. Mail Order Ad Sheet: These reach beginning and small mail order dealers…Their appeal is largely egotistical to see the advertiser’s name/ad in print–read by other mail order dealers to see who is advertising, what’s be advertised, and for the accumulation or compiling mail lists. Very little if any response for the recipients who are looking, not for things to buy, but for shortcuts to more profits.

Mail Order Tab Sheets:
These reach basically the same audience as the M/O Ad Sheets…Generally more appealing because of the “instructional” articles and greater space devoted to mentioning who’s doing what/names in print & free publicity. Rate these according to the “information” being passed along in articles. Usually, these publications pull a greater response than the ad sheets, but still, they’re largest audience is one made up of sellers.

Mail Order Dealer Catalogs:
These reach the mail order dealers, plus a very large segment of specific buyers–generally related to the overall kind of merchandise offered within the catalog. Unless there are “business building” articles, the recipients generally toss them aside after a quick glance…These are very good showcases for your dealer/distributor ads, and if it’s an “established” merchandise catalog of the kind of product you’re selling, these catalogs can be very good advertising outlets for you…

Extra Income Magazines, such as Money Making Magic, Venture and Entrepreneur:
These publications individually reach a very loyal basic subscriber list, most of the people wanting or hoping to get started with, or already involved in a spare time extra income project, and tremendously large number of “first time” readers with each issue. Look for, and rate them according to the balance of actual “business building” articles they carry, in relationship to their advertising–and overall, according to the quality of the publication as well as the audience each trying to reach–do the articles really help you, or are they “publicity write-ups” for the advertisers… You’ll find that these magazines are retained, and referred to by the recipients for years…In almost every case, you can expect a good response from your ads placed in one of these magazines–provided you’ve got a good ad and it’s geared to the readers of that particular magazine.

Remember: The bottom line is knowing your type of buyer–presenting your product or opportunity in a style that appeals especially to that type of buyer–and then placing your ad in the publication reaching your kind of a buyer. Cooking magazines for recipes; mechanical opportunity in the mechanics magazines; self-improvement books and merchandise in general merchandise catalogs; and income opportunities in business-building, self-help magazines such as Money Making Magic!

Besides matching the profile of your customer with the demographics of the publication, it’s also important that you match your selling prices within the average price range of everything else offered in that publication. Running an ad to sell a book at $65 In a publication featuring $20 books, probably won’t pull for you. By the same toke, any ads attempting to promote “re-production type” reports in a magazine selling $50 books, probably won’t bring very many responses for you either.

To achieve success–know your product, profile your prospective buyer, design advertising that appeals to the self interest of that specific kind of buyer; and place your ads in publications reaching those kinds of buyers. If you’re trying to sell by direct mail, send your offers to prospective buyers–not sellers of the same type of materials you’re attempting to sell. Very few people recognize a legitimate opportunity, even when you hit then over the head with it–even so, unless you’ve got something REALLY NEW, and a deal that really is THE OPPORTUNITY OF A LIFETIME, save your money and don’t try to push your program onto other mail order dealers who may already be selling it. Assuming that you “know” your typical customer, and the best media to reach this kind of customer, the next step is putting your ad together. It’s said millions of times before, but it’s important that you UNDERSTAND, and REMEMBER: Your ad MUST appeal to the self-interest of your prospect. It must somehow be different, and better, than all the others, particularly if your product is being advertised in the same publication by other mail order dealers. Nothing beats originality. Write your ads from a different angle. Lead off with the answer to every customer’s most important question: What will I get if I send in my money?

Use words to paint pictures of success, wealth and happiness. Eliminate the customer’s fears of being taken or ripped off. Picture yourself in your prospective customer’s shoes, and give him real reasons to send his money to you. And finally, make it easy for him to order–call toll free; use your bank card; order now and we’ll bill you later; self-addressed envelope. Don’t be too determined to sell your primary product from your ad. Chances are, if it’s as good as you say it is, and you really want to make big profits, you should use a sales letter 4-or more pages in length. Consider a “leader” item, and run an ad such as this: FREE RAGS TO RICHES MAIL ORDER OPPORTUNITY guide! Send your name, address, zip code & two first class stamps. Then in response to all takers of this Free Offer, include the complete sales letter, brochure, order form, and self-addressed return reply envelope with the booklet you send out. Using this 2 step method, some people have attained 60 and 70 percent sales for their primary product. Another angle? FREE BOOK! Mail Order Millions from a Shoestring Beginning! Send your name, address, and zip code, along with $1 for shipping and handling. In response, you send out the book and a sales letter inviting the recipient to avail himself of your mail order business consulting services.

Again, the rules are:
Determine who you want for a customer. Get his undivided attention, and then sell your product or service. Simple, easy, and it works every time. All it takes is a little bit of common sense on your part!

A small, inexpensive classified ad offering a “most wanted” leader item, followed up with a dynamic sales letter…and your success is virtually guaranteed! As a means to an end, particularly if you want to enlist people to sell your product for you- Start an ad sheet–run exchange with every ad sheet publisher in the country–there are literally thousands of them. (Send $1 for our listing of mail order publications…) But, instead of running ads to promote your ad sheet, run your “leader item” offer and follow up with your sales letter on your primary product. From this, you’ll get fantastic FREE exposure; inquires from people you can actually sell to; and the virtual “no-cost” establishment of a nationwide sales force to promote your business. Do chain letters really work? In no way, form or fashion! But, this method of running your “leader item” ad as an exchanged ad, will work–and besides, it’s legal! The end result will be what the chain letter promoters are promising you–People all over the country promoting and selling your business for you.

You can’t do it all by yourself. You must multiply yourself–get other people to help you, and present your product offer to as many potential customers as possible. And so long as you’re working from a limited budget, there’s no way on this green earth you can afford the kind of advertising costs necessary for overnight success! Send $5 for our report, HOW TO BUILD A NATIONWIDE DEALER AND/OR DISTRIBUTOR NETWORK.

Finally, comes the moment of truth. Do you have what it takes–the ability to go on studying, learning, and adapting–the dedication and the stamina to last thru to the kind of success you want? It’s important that you do your homework–product analysis and market research–the rest is merely common sense. You’ve got it, now use it! For sure, it won’t be easy work ahead, and lots of comprehension required–but you CAN do it, and the end result will be well worth the investment. After all, what have you got to lose but a try at total success? From here on out, the ball is in your court and investment of some kind of action on your part is required…

Richard Metcalfe is a successful home business owner who markets himself and his businesses on the internet. For more information on marketing visit his website onlinesourcebank.com

 [tags]Marketing, promotion, advertise, mail order[/tags]

Consider the humble article for content.

Articles are everywhere, yet annoy no one. They’re
promotional, yet don’t reek of in-your-face advertising.
The best ones are easy to read, deliver valuable
information, and entertain as well as inform.

Marketing experts hail articles as one of the prime lead
generation tools for small business owners limited by time,
budgets, and resources.

This workhorse of a content vehicle:

1. BUILDS YOUR EXPERT REPUTATION. People see you as
important because you’re out there. You’re viewed as the
go-to guru in your field. And you’ve got a leg up on the
non-published competition because of it.

2. INVITES TARGETED TRAFFIC. Your article isn’t a cold call
or a sales pitch. It’s a low-risk, low-cost portal for
those who read your articles to visit your site, learn more
about your offerings, and ultimately, do business with you.

3. INCREASES INCOMING LINKS. Article marketing gives
publishers and professionals in your industry an easy way
to recommend you as a resource to their audience and
clients. (More exposure, leads, and opportunities!)

4. PRE-QUALIFIES YOUR PROSPECTS. This is a great way to
educate your audience. If readers connect with what you’re
saying – your style, opinions, voice, vision, philosophies,
knowledge, etc. – they’re more likely to want to work with
you when they’re ready to move forward.

5. DELIVERS DIGNITY-RICH VALUE. Instead of feeling like
they’re being sold to, your audience gets what they want to
know when they want to know it. They’re grateful to you for
sharing your niche information. They get to know, like, and
trust you.

6. LEVERAGES YOUR TIME, KNOW-HOW, AND EXPERTISE. One online
article can reach hundreds, thousands, even hundreds of
thousands of prospects. And since it’s online, it can
attract new readers year after year. What’s more, you can
use these articles in your other marketing efforts – in
emails to inquirers and current clients, on postcards, and
as printouts at networking and speaking events, for example.

7. BOOSTS YOUR BUSINESS AND BOTTOM LINE! Online articles
with exceptional resource boxes are organic, keyword-loaded
traffic magnets that win the hearts of prospects and search
engines alike!

Next time you have an hour or so to work on your business,
why not give article marketing a whirl?

Jot down a few bullet points around a process. Answer a
frequently-asked question in your area of expertise.
Provide a how-to, share a case study, or launch a
myth-busting rant.

Then submit your article to a online distribution service,
industry publications, relevant media outlets, or all of
the above. Post it on your website, send it to your current
clients, and put it in your marketing arsenal for unlimited
use.

That’s the humble article, at your service. This could be
the beginning of a beautiful, profitable friendship!

About the Author:

(c) 2007 Epiphanies, Inc. As the “Content Lovers” of
Epiphanies Inc., Lani & Allen Voivod help budding
entrepreneurs and small biz dynamos “A-Ha Themselves” in
fun and profitable ways. For FREE articles, marketing tips,
and content strategies designed to fire up your passion and
profit-ize your niche, sign up for their “Inciter” ezine at
http://www.epiphaniesinc.com

[tags]article marketing, content[/tags]

You don’t need to be the next coming of Mark Twain to write
effective copy (although it wouldn’t hurt either), but you
do need to be able to engage readers at their own level.
That’s one of the reasons why the conversational style of
writing is so popular and effective. It draws people to you.
You’re not a salesman trying to pitch yet another product at
them. Rather you’re a friendly voice relaying your
experience and findings in an topic of shared interest.

Seth Godin is one of the best marketing authors in ages and
has a great take on what makes a good story. Her are my some
of my favorites tips that have helped my marketing
tremendously: Great Stories true; Great Stories make a
promise; Great Stories are trusted; Great Stories happen
fast. People have a remarkable ability to ferret out scams
and insincerities.  If you don’t believe your story, they
won’t either. That’s one reason why it’s so much easer to
market products that you yourself use and rely on in your
everyday life.

Marketers frequently get caught up in all of the great
features that their product has to offer. However all of the
whiz-bang features of whatever you’re promoting aren’t worth
a thing if your reader can’t see the value. Granted the
story you write needs to be backed up with a solid offering
but features alone are not what move people to action. They
need to believe the story you tell and most importantly, be
able to see themselves as the story’s main character. As
soon as they see themselves in that role, your message can
start to seep through.

Getting your story started can be the toughest part of the
the writing process. A blank page staring you in the face
can be quite intimidating. The best way that I have found to
get the ball rolling is to get into a state of “flow”.
“Flow” is a mindset where you develop a running stream of
thoughts in your head that overflows out onto paper.  The
techniques for getting into this mode are many but one
simple way is to just “turn off your internal editor and
write without criticism”. The book “Flow: The Psychology of
Optimal Experience” by Mihaly Csikszentmihalyi offers a
complete discussion of the topic and I highly recommend it.
Once you compose your initial draft, you must revise and
edit it until it takes final form. Some people can simply
rewrite their work calling upon years of writing experience.
However if you don’t have years of experience there are a
couple of other paths to good copy. Working under the
mentorship of a great copywriter is very effective but can
be very expensive and time consuming. There’s also software
that can statistically analyze your work and guide you
towards higher converting copy. I’ve found the software
approach particularly effective, it’s always ready to work
when I am, and the more I use it, the less I need it,
because it’s a powerful learning tool too.

Discover how to optimize your sales page to drive
conversions through the roof. Recommended by Trevor Stalling
http://www.conversionchamp.com/tools/stats.php

[tags]long copy, hard sale, optimize sales page[/tags]

If you’re a savvy consumer (which of course you are), then you put more stock in your friends’ opinions and independent product reviews.

As affiliate marketers, we become much more successful when we approach our site visitors as friends and take the attitude that they too are savvy consumers.

From that standpoint, an affiliate’s real work is to pre-sell our merchant partners’ products by writing fair and balanced reviews, also known as endorsement letters.

Sure, writing a review for each product takes a little time and effort, but it’s an activity that sets the super affiliates apart from their less-super counterparts in terms of rewards… read ‘income’.

Product reviews can be either stand-alone or comparative. The first type focuses on a single product, while the second is an evaluation of similar items that allows readers to choose which product best suits them.

Before you begin to write a product review, you’ll need to evaluate the product. (Nothing like stating the obvious, eh?)

I prefer to endorse products that I’ve actually used. However, buying a product isn’t always feasible. If that’s the case, affiliate managers will often grant ‘proven’ super-affiliates access to products for their review. That’s especially true of information products and services that are delivered online, such as internet dating services.

But what if you’re not yet a super affiliate, and can’t fathom a basement full of treadmills to review for your exercise site?

Well, do what your customer would do if product reviews didn’t exist on the Internet – go to the store and test those treadmills out!

And how do you review acne medications for your skin care site if you don’t have acne? Surely, you have some friends with (previously) pimply-faced teenagers… ask them to tell you what worked for them.

If you can’t find out that way, search Google for “consumer reviews” + “acne medications”. Read as many as you can to come up with three to five effective products (that have affiliate programs).

Once you’ve collected information about the product, it’s time to start writing that product review.

The structure for a product review is simple, containing an introduction, overview and summary.

The introduction consists of a few sentences outlining the problem and introduces a possible solution for the reader, without going into detail. The overview describes the product’s promise, a description of how the product is used, as well as its effectiveness and value. The summary is almost a repeat of the introduction, and contains a strong recommendation for purchase based on your conclusions.

To simplify the review-writing process, I ask myself the following questions when writing product reviews for my own affiliate sites.

1. Who is my reader and what is their problem?

2. What does the product promise?

3. How well does the product solve the problem? What does it do? How does it work?

4. Does the product offer good value? (Would I buy this product?)

Let’s look at each question in turn.

The first question asks, “Who is my reader and what is their problem?”

If acne is your reader’s problem and your site visitors are adults, you probably want to avoid terminology like ‘Zap those zits!’ and use more age-appropriate language.

Remember too, that ‘zits’ aren’t really the problem. The real problem is how your reader feels about having pimples all over their face and how that affects their life.

If you’ve experienced the problem yourself, say so. Describe your experience, and show understanding and compassion for the reader’s plight. Speaking from real experience earns your readers’ trust which always improves sales rates.

If you have trouble figuring out how your reader might be affected by his problem, then you can research that online too.

For example, I searched Google for “hate acne” and came across Acne.org, where one young woman lamented, “My sh%tty skin is seriously ruining my social life and my relationships with men. I’m avoiding it all just cuz I don’t want to show my face. Its really sad. I also spend a lot of money on make up. I’m not even asking for the most perfect skin (even though it would be nice) but even if I was limited to just a couple zits….and then it would take me under 30 mins to get ready….I would never be home, and I would go back to living the life that I ohh so miss.”

That gives you a pretty clear picture of how she feels, right?

Now address those concerns using emotive terms and you’ll improve your conversion rates.

Here’s an example.

Rather than say, “Product A will cure your acne”, start with a question that appeals to your reader’s emotion, such as “Is acne ruining your social life? Scared to leave the house – or even show your face? There IS a solution to your plight.”

That introduction brings us to the next question which is, ‘What does the product promise?’

Does the product cure the problem? Does it work faster, or with less hassle and expense?

You found answers to that question during your product research. In this section you simply summarize your findings.

Next, answer the third set of questions, “How well does the product solve the problem?”, “what does it do?” and “how does it work?” based on your product research.

Results are the most important information, so it’s not necessary to provide nitty gritty details about how you use the product or what it’s made of or how it is packaged, etc. unless the merchant does not supply that information on their site, and you consider the information of importance to your reader.

Too, we’re all aware that no product is perfect, so don’t go overboard and write a completely glowing, one-sided review. To make the product review balanced and fair, detail what you do and don’t like about the product. If you want to avoid negative statements when outlining your dislikes, try phrasing the sentence like “although I’d prefer a slightly less greasy formula…” or “although the bottle lacks a pump dispenser…” and finish on a positive note.

Lastly, make a value statement. For example, “While Product A and B both eliminate most acne problems in 30 days, Product A wins our ‘best value’ award priced at $20 less per bottle. Or, if you’re writing a single product review, you could say something like, “Acme’s Acne Product would be great value even at twice the price, but at this price it can’t be beat!”

For even better conversions, be sure to include a product graphic on your product review webpage, and a testimonial or two from users that you solicit through your site or use with permission from your merchant partner’s site.

In summary, tell your visitors what you would say to a friend if you were telling them about a product that you found and liked. That approach will make writing reviews easier and your friendly attitude will push your conversion rates through the roof!

Article by Rosalind Gardner, author of the best-selling “Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People’s Stuff Online”. To learn how you too can suceed in Internet and affiliate marketing, go to: http://netprofitstoday.com/

[tags]Rosalind Gardner,write a product review,[/tags]

 
The “Fur And Fitness” fundraiser will host one of the biggest and most motivational cardio classes in to be held in Calgary ever! Event participants will do a Commando Cardio boot camp style class and then have a light lunch while being motivated to attain their best and achieve success with motivational speaking by Mr. Burton.

 
Fur And Fitness will be held at the Deerfoot Inn And Casino 11500 – 35 Street SE, Calgary, Alberta on September 24th starting at 11:00 AM. Tickets can be purchased online at www.buildingbodies.ca
 
Buildingbodies Fitness Consultants is committed to increasing quality of life and would like to help people stay fit while also contributing financial resources to increase the quality of life for the animals that make our lives so rich.

 
Despite an increased level of awareness about health risks, the obesity rate in Canada has doubled over the last 25 years. Buildingbodies would like to help the people of Calgary burn some calories. By charging to attend this motivational morning Buildingbodies can donate all profits to the humane society to help care for the thousands of animals left without homes in the war torn middle east.

 
According to the Humane Society, “In times of strife and social unrest, animals are often the forgotten victims and would have been once more in Beirut and the Northern Israel had it not been for the heroic efforts of dedicated individuals working to rescue them.”

 
Says Ray Burton, “This will bring together the two loves of my life; fitness and animals. I can’t think of a better way to spend a day.”

 
For more information please visit the website www.BuildingBodies.ca

 

[tags]Press Release,Calgary,Fundraiser,Animals,Humane Society,Fitness[/tags]

 

One of the best ways to employ viral marketing is through the use of free ebooks. What you do is go out and gather some research on an area that is similar to product you are currently selling. You take this research and put together a mini 10 page report that people would find useful. You can do this in word and then convert it to PDF later for distribution.

Of course the point of the viral marketing is to help but not help too much. You want to be useful but still have something to offer in the form of your full product. For example you may write a report or article marketing and its viral effects on increasing your traffic and income. However, throughout this report you would advertise the article submission software that you created or are an affiliate of.

Now that you have the system in place, how would you get it out there to do its nasty viral work? First you can offer it as a promo or incentive to join your newsletter. Once its on peoples computers you never know where it will end up.

Another thing you can do is approach another expert in your field and ask about a joint venture. Often you will have a new product but no email list to promote it to. What you do is ask the expert for their click bank ID and insert it into the PDF file. Then the expert can virally disperse this great free report to his or her list because it is useful information and both the expert and yourself will get paid if anyone on his list buys.

One of the best things you can do is write articles. Lets say you put together a helpful article on viral marketing that would increase people’s income if they followed the tips. Then you could go out and disperse this article to article directories. From there the article on viral marketing goes viral as it is picked up by other webmasters to put on their own websites. When a reader of the previous website sees the useful article, they will want to visit your site and see what else you have to say that could help them out. If you build enough faith in your advice through constantly producing great information, you just may get a new customer.

Of course the last fish in the pan for using viral marketing to your advantage is that as long as you get the customer to visit your site you can always make some money. This is where adsense enters the picture. If after all your great advice, the reader still has no interest in your products or maybe they just do not have any cash they can click away. With adsense at least that click away will give you a couple of sense and by the end of the month can add up to a pretty decent income.

The bottom line is that viral marketing is a great way to increase your income. It doesn’t matter if you are selling a product or simply offering free advice with adsense on your site. More traffic through viral marketing of articles, free reports and joint ventures is the way those that are making money on the Internet are doing it.

Keith Awen loves to viral market his articles using Artemis Pro Article Submission Software. Check out the link to learn how to promote your website or affiliate program.

Google’s increasing use of anti-spam features has meant that
optimising websites for Google has become much harder and it’s
now not just a case of opening your websites source files in
notepad, adding some keywords into your various HTML tags,
uploading your files and waiting for the results. In fact in my
opinion and I’m sure others will agree with me, this type of
optimisation, commonly referred to as onpage optimisation will
only ever be 20% effective at achieving rankings for any keywords
which are even mildly competitive. Those of us who aced maths in
school will know this leaves us with 80% unaccounted for.

This 80% corresponds to offpage optimization. Offpage
optimization is all to do with the amount of links pointing to
your site and its pages, the actual linking text (anchor text) of
these links and the quality of the pages which the links are on.
Offpage optimisation is now for sure the overwhelmingly
dominating factor which decides where a site will rank in Google.
That then is what I mean by the 80/20 rule, I’m not talking about
the pareto rule which means that in anything a few (20 percent)
are vital and many (80 percent) are trivial, I’m not sure that
applies to SEO.

What is the logic behind this then, why does Google give so much
‘weight’ (80%) to offpage optimization efforts and so little
(20%) to onpage optimisation. Well simply put it is all about the
quality of their results. Whereas onpage optimisation is
completely controlled by the webmaster and can thus be abused by
an unscrupulous one, offpage optimisation is something that is
not controlled by anyone as such by rather by other webmasters,
websites and indeed the Internet in general. This means that it
is much harder to conduct any underhanded or spammy offpage
optimisation methods in the hope of gaining an unfair advantage
for a website in the Google SERPS (Search Engine Result Pages),
this does not mean it is impossible though.

Let’s elaborate for a paragraph or two just why offpage elements
such as incoming links are deemed by Google to be such a good
measure of relevancy, thus making offpage optimisation the most
effective method of optimisation by far. Take the anchor text of
incoming links for instance, if Google sees a link from SITE A to
SITE B with the actual linking text being the words ‘data
recovery london’, then SITE B has just become more relavent and
thus more likely to appear higher in the rankings when someone
searches for ‘data recovery london’. SITE B has no control over
SITE A (in most cases.) and Google knows this. Google can then
look at the link text and say to itself, why would SITE A link to
SITE B with the specific words ‘data recovery london’ if SITE B
wasn’t ‘about’ ‘data recovery london’, there is no answer so
Google must deem SITE B to be ‘about’ ‘data recovery london’.

I said ‘in most cases’ above because often webmasters have
multiple sites and would crosslink them with keyword rich anchor
text, but there is only so many sites and crosslinks any
webmaster can manage, again Google knows this and so as the
number of backlinks and occurrences of keyword rich anchor text
grows (and with that grows the unlikelihood of anything unnatural
like crosslinking going on) so to does the relevancy of the site
which all the backlinks point to. Imagine hundreds or thousands
of sites all linking to a website X with variations of ‘data
recovery london’ type phrases as the linking text, well then
Google can be pretty dam sure that website X is ‘about’ ‘data
recovery london’ and feel confident about returning it in the top
10 results. This is why they place so much importance (80%) on
offpage ranking factors such as links; they are simply the most
reliable way of checking what a site is about and indeed how well
it covers what it is about. This reliance on hard to cheat
offpage factors is what produces the quality search results we
all know, love and use everyday.

The moral of the story from an SEO point of view then is to spend
less time on those little website tweaks which you think might
make a big difference (but won’t) and work hard on what really
counts, what really counts is how the web ’sees’ your website,
the more quality (keyword rich) incoming links your website has
the better the webs ‘view’ will be and therefore the better
Google’s view of your website will be. What Google thinks of your
website is very important, as they ‘look after’ websites which
they like.

Article by David Callan. David is the leading search engine
consultant with AKA Marketing.com’s Search Engine Optimisation
team. AKA Marketing.com provide full SEO services as well as
telephone based consulting for those preferring the DIY approach.